Ideas That Matter

Industry content, trends, or just our view on the matter

1 min read
How Astera changed its perception in the Bulgarian market
The owner and Marketing Manager of the agency - Polimira Miteva spent 4 years as brand manager for Astera —
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1 min read
Website Redesign & CRO — IPG
IPG's website was built on Svelte with confusing navigation and a basic design that made it hard for both visitors
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Polimira Miteva
9 min read
AI Dependence – Professionals’ Redeemer or Nemesis

How artificial intelligence dependence is changing authority, perception, and our behaviour – a critical perspective from two professionals over a

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SEO trends 2026
9 min read
Search Everywhere: Why Social SEO Is Now Non-Negotiable for Your Marketing Strategy

Picture this: A potential customer wants the best noise-cancelling headphones for travel. They don’t open Google. They go to TikTok

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1 min read
Brand Identity
The client was Basketball Club for People with Disabilities “Levski”. reached out with an exciting challenge. They needed a visual
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1 min read
Social Media Development
Advertising in Cosmetics is like swimming in a deep red ocean - it’s challenging to stand out and even more
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